Remembrance is Power!

Perfilm Korea tidak saja menunjukkan indikasi sebagai pusat perfilman dengan kreatifitas yang tinggi dalam film-filmnya. Ternyata kreatifitas tidak hanya ada dalam membuat film, akan tetapi juga dalam membuat poster film.

Poster film dipandang sebagai suatu alat untuk menangkap target penonton yang ingin dicapai sekaligus sebagai first impression yang catchy bagi calon penonton, sehingga poster pun dibikn dengan semenarik dan artistik mungkin. Ini beberapa contohnya:
 

Il Mare / Ditto


 

Momento Mori / Failan

Untuk lebih jelasnya bagaimana poster menjadi suatu strategi tersendiri dalam menyukseskan filmnya, dapat diketahui dari kutipan berikut ini:

Film Posters in the Context of Marketing and Design
14 Jul 2005
[ Korean Cinema News | Posted By: magic8 ] Source: joongangdaily 

 
With
the film industry growing so big, there are dozens of festivals and
award ceremonies in Korea, let alone globally. While artistic elements
and filming techniques have been discussed as important factors in the
industry, posters have rarely made it into the limelight and are
usually dismissed as commercial works, not art.

But
designers of movie posters and leaflets claim that film marketing
design is more than just an image, but an important media form that
speaks for public sentiment and cultural trends of the times. Posters, the Flower of Films
is an exhibition arranged by the Design Center of Kookmin University.
It does not focus on movie posters as a genre of pure art, but rather
in the context of commercial art and Korean film marketing design.

Recently,
promotional print materials for the film market are having more
influence on the success of the film since the contents that are used
for the posters are thought out in the context of the film’s story and
imagery, said Yoon Sang-jin, an organizer of the exhibition. Even
though we are living in the digital age, movie fans still collect
posters and paraphernalia, which is very nostalgic and romantic.
The exhibition, which begins today, is not a prim
gallery filled with framed movie posters, although movie posters are
indeed on display. There are also press kits, scenario books,
photographs taken for poster images, and other types of promotional
material. Some of the posters and materials on display are of movies
including Peppermint Candy, Failan and Il Mare.

Semoga saja perilman Indonesia yang tengah berkembang dengan pesat bisa mengambil contoh positif dari kreatifitas perfilman Korea tersebut agar dinamika industri film kita semakin bagus lagi.

This entry was posted on Thursday, July 21st, 2005 at 12:22 am and is filed under The Fuzz!!!. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.